Inside a Hangzhou bakery by B&C's Truffle Boulangerie
A look inside 1730 Truffle Boulangerie by B&C, a special bakery spot near Longxiangqiao station in Hangzhou.

The creator visits 1730 Truffle Boulangerie by B&C, a bakery near Longxiangqiao station exit in Hangzhou. B&C (Butterful & Creamorous) is described as a famous bakery chain in big Chinese cities, and this sub-brand is called a special one.
The video shows the venue, which the creator calls gorgeous, and notes that going at opening time in the morning meant no line, while evenings tend to have one.
10 Comments
Reader notes and reactions to this story.
Maya Chen 2 hours ago
This story captures something I noticed in Shanghai too: young people treat the city almost like a shared living room.
Leo Park 3 hours ago
The point about low-cost identity is sharp. It explains why small habits can feel bigger than entertainment.
Anika Rao 5 hours ago
I would love a follow-up about second-tier cities. Chengdu and Hangzhou probably have different versions of this.
Jonas Miller 6 hours ago
The examples feel familiar even outside China. Urban life is becoming more improvised everywhere.
Yuki Tanaka 8 hours ago
Museum visits, cycling routes, pop-up stores - that mix says a lot about how cities are changing.
Clara Wu 9 hours ago
The article makes the trend feel human instead of just lifestyle branding. Nice angle.
Samir Patel 11 hours ago
I like that the piece does not frame this as Westernization. It feels more locally invented.
Nina Roberts Yesterday
The writing around public streets becoming social spaces is especially strong.
Eric Zhou Yesterday
This reminds me of weekend markets near university areas. Very accurate.
Helen Garcia 2 days ago
Would be great to see photos from the routes mentioned in the article.